Bliss House saw the need to launch strategic operations right across the main gate of the American University of Beirut (AUB) campus and serve students, faculty and staff with delicious fresh juices and home made soft ice cream.

In 1985, Bliss House diversified its business services with the concept of Barbecue and Grill in tandem with its juice and cocktail points of sales and suddenly a new niche of satisfied customers started orbiting around the new magnetic formula.